3 Big Brands That Do Amazing Things in the Cloud

When we use our phones and tablets, we may not consciously use cloud technology, but most big companies rely on cloud infrastructure to get things done behind the scenes. If you’re not yet using cloud storage for business, these innovators could change your mind.

Instagram

It’s hard to imagine that Instagram was once an iOS-only app, since it’s now ubiquitous on Android phones and tablets too. Shortly after it divertified its user base, it was purchased by Facebook, itself a large user of cloud storage.

Instagram used to store data on Amazon servers and used a cloud-based content delivery network to push photos out around the globe. It now stores all of that data in Facebook’s data centres. Despite the fact that Instagram has terabytes and terabytes of photo data in storage, it can pull out a single picture in a matter of seconds to anywhere in the world.

Speed and efficiency is critical, since billions of pictures and videos need to be accessed in the blink of an eye, any time. We don’t even think about the cloud technology that goes into Instagram’s service, nor do we wonder how Instagram staff migrated 20 billion of our pictures while the service was still live.

BBC

The BBC is more than just a national broadcaster. It’s also an innovator in the digital space. Its iPlayer product is undoubtedly a world leader in streaming technology, and the service gained more ground when it was migrated to a public cloud platform.

Prior to the migration, it took the BBC’s iPlayer team around 9 hours to put a video online. This was mostly due to the vast amount of rendering and processing power required. Since the cloud migration, this delay has been slashed to around 15 minutes.

iPlayer copes with millions of requests every day, and it makes content available to hundreds of different devices, all with slightly different specs. The cloud migration allowed the team to deliver content in a more flexible way and cope more effectively with periods of high demand. Phil Cluff, team lead at BBC Media Services, estimated in 2014 that the new cloud version would last at least 10 years before it needed to be changed.

Airbnb

Some websites disrupt their peer group, while some disrupt an entire industry. Airbnb is a holiday home rental site that offers peer-to-peer renting and vacations, and it relies on cloud computing to keep its site ticking over.

Airbnb uses RDS, a database technology that allows them to avoid bottlenecks in the cloud. It has allowed Airbnb to keep up with its own rapid growth, and to cope with the huge amounts of content generated by property owners in their listings. With an emphasis on big, beautiful photos and lots of holiday home details, the company needed a way to ensure it had a flexible solution that did not break the bank.

Cloud computing scales beautifully and inexpensively, even for very large websites like Airbnb. On a smaller scale, it can be useful for small businesses looking to increase and flex computing capacity, week by week.

Realise Your Potential

Could your business be more elastic, more responsive or more efficient? While you may not need cloud computing on a massive scale, our hosted products could make a significant impact on your business’ performance. Contact Cloud4 today and take your first step to a more profitable, efficient future.

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