Is There a Stigma in Working From Home?

Working from HomeIn many UK offices, working from home is seen as an easy way to wangle an extra day off. We’re all very familiar with the stereotypes of attending conference calls in pyjamas, and writing reports while watching Fern and Phil.

But for many professional services companies, working from home provides their competitive edge. Their business literally wouldn’t survive without it.

Changing attitudes

Sir Richard Branson is a vocal advocate of working from wherever you like. Mind you, his ‘home’ is a two acre island in the Caribbean, so it’s hardly surprising he wants to stay there as much as he can.

Branson’s home office, Necker Island, relies completely on one mobile phone mast that’s located six miles away. That mast is the source of everyone’s WiFi, and allows him to get his work done each day. All of the electricity is provided via solar cells that store power in massive batteries, and he uses cloud file storage to exchange documents.

This might be an extreme example of remote working, but it does prove how times have changed. The way we connect and communicate is changing, and the cloud is the driving force that’s making it happen.

Living and working flexibly

Answering VoIP calls from a paradise island might be something of a pipedream, but we can certainly use the same principles to work more flexibly, wherever we are in the UK. In the professional services industry, even simple changes can help align your business more effectivly with your clients.

If you change your hours slightly, you could take on clients in other time zones and be available when they’re at work. When it’s time to do an audit of your client’s accounts, you could use their computer to log onto your hosted desktop, rather than dragging a crate of files over in the car. As a result, you could even walk there, and get a few more steps on your Fitbit in the process.

It’s important to note that being more flexible and connected doesn’t have to mean being constantly at work. You can work when it makes sense to work, and switch off when it’s time to relax. Cloud computing gives you that control.

Lead the way

More and more businesses are ditching the daily commute. They’re figuring out better ways to fit work in with their home life. In Sweden, workers in the public sector are seeing their hours reduced without a pay cut, in recognition that a shorter day means less stress and a renewed drive to achieve results. The key is that flexible working should make you feel happier in your job.

If you offer professional services, but you’re still working a 9 to 5, think of all the efficiency benefits a flexible approach could bring. While we can’t promise a private island or a spot of snorkelling over your lunch break, we can help you to structure a working day that is more tailored to you and your clients.

Cloud4’s cloud computing solutions will give you the freedom to work smarter, not harder, so you can focus on what your clients need and spend less time sitting in traffic. You’ll quickly realise why so many businesses are taking a new look at working from home.