Businesses do a lot by email these days, but the phone is still a critical tool. Despite the existence of teleconferencing, video calling and real-time instant messaging, it’s often better to pick up the phone and call.
Through convention, most businesses have acquired geographical or non-geographical numbers pointing to fixed landline phones. We have also seen a surge of mobile numbers replacing geographical numbers, particularly for businesses who do not work from an office.
But there are some problems with the traditional phone system, and they can result in the competition getting an edge.
The Evolving PBX
Traditionally, businesses have installed PBX systems on premise to handle incoming calls. An old-fashioned PBX requires engineer visits to achieve most management and maintenance tasks.
If you need more lines, fewer lines, or a repair to the infrastructure, it’s generally going to be an expensive affair. Phones are hard-wired to desks, and there’s no freedom of movement at all.
This is where VoIP steps in to fill the void. A hosted PBX is entirely software based, apart from the device you use to answer the call (your laptop, or your phone, in most cases). So there’s no engineer to call out. Need a new line? Add one in a click. Noticed a fault? Your host is there to fix it, under the terms of your monthly agreement.
Call My Mobile
Naturally, the mobile is more portable. But with mobile numbers, we have another problem: people don’t trust them. A landline or geographical number can be traced; it has longevity. A mobile phone number could be attached to a throwaway pay-as-you-go SIM. It could be obtained online for free, and disposed of at the end of the week.
For many businesses, mobiles don’t give their business gravitas, or a local presence. That matters if you’re running an ad campaign and you need people to convert.
Let’s face it: the main reason people like mobiles is that they’re not in a fixed place. What if you could use your mobile, but advertise a landline? That’s exactly what VoIP allows you to do. You can purchase any number of telephone numbers and route them to your mobile, laptop or tablet, providing you’ve purchased an extension for each device or user. Numbers are available with your own local area code, or another area code, or even another country.
Switch and Save
Changing the fundamentals of your business can be costly, confusing and more hassle than it’s worth. But if you’re still using a fixed line phone, VoIP is worth the effort. It will free you from line rental, release you from your desk, and allow you to take more calls as you go about your main line of business. And, most importantly, it’ll save you money.
If you’re still advertising a mobile number, VoIP’s a no-brainer, too. For a small monthly fee, you could advertise a fixed-line number without giving up the convenience of your smartphone. And if you’ve got more than one business, you can have as many lines as you need, all pointing to the same place.
Intrigued? Find out more. Contact Cloud4 and find out how VoIP could work for you.