The Leigh Business Expo: The Verdict

Business man who extracts bar graphsTime for the verdict! Was it worth attending the Leigh Business Expo last Friday? Having different expectations, could both exhibitors and visitors find something beneficial for their businesses? In this blog we take a look at the event and answer these questions and understand how and if The Leigh Business Expo benefited all its participants.

Networking, doing business, partnering…

Business venues and expos are one of the most popular ways of networking. During The Leigh Business Expo, both exhibitors and visitors had an opportunity to get to know each other more and of course, form closer business relationships. Amongst the number of exhibitors The Leigh Expo gathered, each visitor could find anything from supporting their IT with cloud solutions from a local provider, accountancy solutions and employee training to getting new windows fitted in the office and even the Christmas party booked in! Supported by Wigan Council and sponsored by local printing solutions Collins and Darwell, organisers of the Expo managed to attract more than 60 exhibitors from various business sectors.

Learning from the best in the field…

People talkingLet’s face it, Expos are nothing without visitors and the Leigh Expo organisers got it spot on. Great crowds gathered last Friday, a lot of which were attracted by the great seminars put on. One of the seminars covered how to get on top of Social Media Marketing, learning how to use Twitter for business and making sure your Google+ is perfectly organised and optimised, ready to get you some traffic on Google. Joanne Hawkins had crafted an excellent seminar for those wishing to embrace social media more actively.

Treena Lowe from Chartered Institute of Marketing (CIM) shared her knowledge on how to make existing clients more profitable. A short plan would be to:

Gather data about existing clients
Segment it
Create personas, group clients by simple criteria
Find decision makers
Communicate using right channels

Treena can certainly advise on how to boost your marketing strategy and incorporate relevant content into campaigns.

Hilary Centeleghe, who ran the seminar on behalf of CIM,  shared her experience on how to market on a shoestring. As an experienced marketer, Hilary mentioned a few successful approaches, for example a newsletter, blog or case study emphasising the importance of all communications and its content to be relevant. On a daily basis, Hilary works for Business Growth Hub as a business start up advisor so make sure you get in touch quickly.

Everyone who missed the Sales Workshop should definitely get a couple of minutes to visit Andy Preston’s website. Andy was explaining how to align marketing processes with sales and offering sales “do’s and don’ts”. A couple of things that will help you start are:

Create a positive image of your brand online, use video testimonials, LinkedIn recommendations
Create content for those in the research process so your brand can be found right at the beginning of the sales life cycle
Don’t just jump to giving the price, persuade more!

So, all in all, was it worth getting up at 6am Friday morning to exhibit!?

Absolutely! There probably isn’t a business out there that would say it wasn’t worth a go and The Leigh Business Expo was a great opportunity to network, make more business and get some practical knowledge from the experts. We’re certainly looking forward to next year already and we’d like to thank the guys at The Leigh Business Expo for putting on such a great event!

Thinking about exhibiting? Check out how to make sure you squeeze more business out of the Expo as an exhibitor.

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Kasia Jazdzewska

Kasia Jazdzewska is a passionate digital marketer and eager practitioner of content marketing, particularly focused on the cloud computing industry. She originally graduated from Languages and Business then recently finished her academic journey with an MSc in Marketing and is a truly devoted Inbound Marketer. With her skills and commitment, Kasia takes care of Social Media, Email Marketing and content creation for those searching for cloud news.

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