Will Hosted Exchange Survive in a Crowded Market?

When Google announced its Gmail back in 2004, you’d have been forgiven for thinking email would be free forever. For consumers, Gmail certainly changed the way we thought about this vital service, and we have come to take messaging for granted.

In a highly competitive market, Exchange’s continued popularity is testament to its market position as a leading email solution. But can it continue to dominate business communication with Google For Work breathing down its neck?

Why Do We Still Use Exchange?

In truth, Exchange is more than just an email service, or a mailbox. It’s a complete business management system that incorporates calendars, tasks and other functionality. Exchange also ties in seamlessly with other Microsoft technologies, such as Sharepoint. If you’re in the Microsoft ecosystem, it certainly makes sense to stay there.

One of the pain points that businesses experience is the Exchange server itself. It’s a server that comes under serious load during peak business hours, yet it needs to be up 24/7. Without the Exchange server, the whole email system falls flat.

Hosted Exchange allowed businesses to stick with the Exchange system they depended on, but to outsource the management of the server. This is a much more efficient way to run a business email service because the pain, management and availability is placed in the hands of a third party provider. This means you can cut support and stop over purchasing, one of the key reasons for overspend in IT.

Looking Ahead With Cloud

The hosted element of Hosted Exchange takes advantage of cloud infrastructure, and it allows businesses to tap into a scalable and highly available method of provisioning. As long as small businesses need cost-effective services, hosted Exchange will be a popular email system.

As businesses become more collaborative, and more geographically diverse, the popularity of systems like Exchange will only grow further. The foundations are already in place, and the hosted element means employees can connect securely to collaborative and communication tools wherever they are.

Consider also the popularity of mobile computing, and the way that faster internet connections are changing the way we work. When everyone was sitting in one office, it made sense to place the server close by. Now, we can connect to a server from anywhere, and a 4G connection makes remote connections quick and easy. The user just has to change the server details on their device.

Now’s the Time to Move to Hosted Exchange

Hosted Exchange is a secure, convenient and cost-effective way to modernise your Exchange email and cut back on unnecessary spend. With easy accessibility and instant scalability, it’s no wonder businesses are doing away with their server rooms and switching to hosted solutions.

If you opt for hosted Exchange today, you’re essentially future-proofing your business email, ensuring it’s always accessible by employees working on site or far away. Microsoft has heavily invested in the Exchange brand, and we’re looking forward to years of additional innovation that shores up Exchange’s capabilities.

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